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The Project

Gemius SA supports non-governmental organizations in the accomplishment of their statutory goals in the framework of the “Internet for social campaigns” project. The project is an element of Gemius SA’s long-term strategy, which is based on economic and ethical values.

Gemius SA’s cooperation with non-governmental organizations is carried out in three areas:

• Ad campaigns on the Internet - Gemius SA, in cooperation with stat24 and PBI, helps conduct social campaigns on the Internet. Social advertisements are, with the consent of the web sites' owners, displayed on over 20,000 web sites, which use free statistics offered by stat24, in agreement with PBI (stat.pl/PBI). A special report is then prepared by Gemius SA at the end of each campaign. Making an advertising area accessible to non-governmental organizations allows them to launch long-term charitable campaigns and strengthens the distinctiveness of a specific message aimed at the Internet community.

• Website monitoring - Gemius SA, by means of the gemiusTraffic research, constantly monitors the non-governmental organizations' web sites free of charge. The gemiusTraffic research is conducted continuously and is inconspicuous to the users. Monitoring traffic on the web sites allows the organizations to optimize the content and appearance of their web sites.

• Survey research - Gemius SA conducts survey research on social subjects among Internet users for non-governmental organizations. Gemius SA also provides a deep analysis of the statistical data, as well as conclusions and recommendations in its reports. The results of the research allow the organizations to evaluate the effectiveness of former campaigns and to plan upcoming ones.