Research Studies

• gemiusTraffic
• gemiusAudience
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusFGI
• gemiusAdHoc
• gemiusGeo
• gemiusUsability
• gemiusInsight
  • Research Benefits
  • Research Methodology
  • Research Idea & Proposal
• gemiusReport
• gemiusStream
• Marketing Research
• gemiusWebEffect

gemiusInsight Explained

Internet users are eager to share their thoughts on products and services through message boards, blogs, mailing lists and social networking websites. It is there that a certain image of a brand or service is created – and this has an important influence on the confidence of other internet users. All the above-mentioned sources of information about a company and its products are analysed in a gemiusInsight study.

gemiusInsight is market research which consists of a qualitative analysis of content published on the internet, and can be devoted to a particular brand or issue. During the research we analyse information from blogs, message boards, mailing lists, posts and a variety of other publications.

The knowledge acquired through analysis of content published on the internet by current and future clients enables vital decisions to be made about the introduction of any changes which may be necessary. Such changes may concern the product or service itself, as well as advertising and PR, client service or pricing policy.

If you would like additional information, feel free to contact Gemius.