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gemiusEffect Explained

gemiusEffect provides you with the most complete set of data to measure the effectiveness of your online advertising campaign. We provide much more than basic information about how many users were reached by a campaign.

  • You will receive full online media metrics for your campaign - the "direct response" dimension of the campaign's impact.
  • You will receive full measurement of the campaign's impact on your brand - the "branding response" dimension of the campaign's impact.
  • You will receive full post-buy analysis of the target group which was reached by your campaign - the "profile" dimension of the campaign's impact.
gemiusEffect is the most complete ex post analysis of campaign effectiveness - more complete than traditional media's campaign effectiveness research. Using gemiusEffect, you can learn whether the budget assigned to your online campaign was optimally spent. Through analyzing previous campaigns you can plan future campaigns better.

gemiusEffect consists of three modules, which can be ordered separately as needed:

  • gemiusDirectEffect
  • gemiusBrandingEffect
  • gemiusProfileEffect

To find out more, please view the presentations below

gemiusEffect (1) gemiusEffect (2)

If you would like additional information, feel free to contact Gemius